Heard from a colleague who is experimenting with iBooks. She is unhappy with the publishing system-- has tried 4 times and it hasn't gone through, plus it only works on an iPad. On the plus side she likes all the interaction (review questions, videos). She can export it as pdf but the interactive pieces don't come through. She is looking for a better option.
Based on my research InDesign may be it, at least as far as video.
I'm still concerned about accessibility issues and maintenance as well as file size. I prefer to start simpler and then go more elaborate...I also want to design for cell phones. ...but the "interactive bits" are motivating to many students.
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